Brightfox provides the Search Engine Marketing (SEM) skills and experience you need to ensure your organisation has the highest awareness possible with your target audience of potential customers worldwide.
Brightfox provides both Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) services. These services combine to provide a suite of marketing tools and tactics to execute effective brand awareness campaigns online.
Brightfox provides Search Engine Marketing Consulting services that can help your company assess the costs adn benefits of using search engines to drive prospects to your website.
We will explain to you how search engines index your site, what tactics and techniques work best and which do not. We can advise you on budgets and the types of performance you should expect from your search engine marketing.
Brightfox will undertake several tasks to improve your search engine rankings.
Conduct a detailed analysis of your existing search engine performance to identify areas for improvement. We will use this review as the benchmark for measuring our success.
Identify the keywords that your target audience will be searching on when seeking your products and services and update your website titles and meta tags to reflect these keywords.
Optimise all your site content and HTML tags to exhibit these keywords and become more search engine friendly.
Resubmit the website to the major search engines for reindexing.
Submit your site to our list of relevant Web Directories to create additional incoming links further improving your search ranking.
Create links to your website from the Brightfox corporate website to speed the process of reindexing.
Monitor the performance of the site for three months to ensure the optimisation has proven effective. We will provide a quarterly monthly report on the improvement of your search engine marketing.
Our methodology for conducting Search Engine Advertising includes development and management services that create, monitor and improve your search engine advertising performance.
Development Services
1. Brightfox will register your website with Google Adwords and Overture.
2. We will identify the keywords that your target audience will be searching on when seeking your products and services.
3. We will develop a series of creative text and image advertisements that will appeal to your potential customers aligned to the appropriate keywords.
4. We will implement conversion tracking on your website so we can measure the performance of our campaigns.
Management Services
1. Brightfox will monitor and improve the performance of your Search Engine Advertising to ensure you receive the level of performance you require.
2. We will monitor your search engine ranking and modify your site to ensure your search engine optimisation is performing at peak level.
3. Brightfox will provide a monthly analysis report on the success of your Search Engine Marketing.
The Search Engine market is dominated globally by two companies, both powerhouses of the Internet industry. Google Adwords and Overture (Yahoo and NineMSN) combine to capture over 80% of the search engine traffic. Our Search Engine Advertising services will establish and manage your relationship with these companies to ensure the best possible performance and results.
Clients choose Brightfox as their Internet partner because of our focus on building long term value for their business, and our 100% commitment to supporting the solutions we create.
